YSD is a Hong Kong–based digital marketing firm with an impressive portfolio across branding, graphic design, UI/UX, and social media. Their team of creatives and strategists excelled at conceptual work but needed better infrastructure to scale project delivery, especially for large-scale campaigns that spanned websites, mobile apps, and animated media. 

The lack of unified tools and reusable assets meant every new campaign started from scratch—slowing down execution and diluting brand consistency. They also sought to expand their mobile capabilities to serve an increasingly app-first audience, but lacked backend support to build and deploy prototypes quickly.